One of the most challenging photography jobs is to shoot a runway show. To succeed you have to get at least one image of every outfit being shown, when I say at least one image I really do mean that you should have several. You also need to get the ‘right’ image. Many people make the mistake of shooting the models at the end of the runway when stationary and going through their ‘end of runway’ maneuvers.
The right image is going to be one which captures the model walking down the runway, with one foot off the ground. If you don’t believe me or want to check it out, google any runway show from Paris, Milan, New York, or London and you’ll see what I mean. Here is one example http://nymag.com/fashion/fashionshows/2013/resort/main/newyork/womenrunway/oscardelarenta/#
btw, Oscar’s designs are rather nice yes?
Once you’ve got that problem sorted out, you’ve got just two other little ‘problems’ to resolve. Firstly, you should been shooting from the end of the runway. You need to be far enough back from the end of the runway to be able to shoot full length at a lens focal length of at least 35-40mm if you’ve a DX format camera or at least 50-60mm if you’ve a full frame camera. The reason? You REALLY don’t want to give a rail-thin runway model the kind of barrel distortion you’ve get with a wide-ish angle lens! Getting that kind of access for an important show, well you’d better say you’re shooting for Vogue or Elle etc.!
The next problem is… ah…. more personal! Assuming you’re shooting from the A position you’re gonna be sharing that space with many many other photographers so you’re gonna have to be equal parts nice and nasty! Make sure that you’ve got just enough room to operate your camera and maybe to change memory card but then make sure that you’re allowing your buddies next to you enough room to do their stuff. Believe me, if you don’t they will ‘remind’ you!
Now all you’ve got to do is contend with the “artistic” lighting the director would have created for his masterpiece! Fast apertures, high ISO cameras and good auto white balance will help you enormously here!
Shooting runway would be the only time I would consider shooting jpg. You’re going to shoot a lot so unless you’ve a super high speed camera, you might think about adopting this tactic also. You’re going to need lots of storage space too, I’ve shot 1000-2000 images in a night when shooting 5-7 different collections!
Oh, the last “instruction”: Have Fun!!!